“Our guests really feel that we’re giving something back to them. You can tell how much they value the program because they never fail to swipe their Golf Rewards cards. We have close to 10,000 golfers in our database between our three courses. Straight Shot Solutions allows us to reach out to all of them with the touch of a button.”
Lee Harlow, Regional Manager
Eagle Corporate Courses, Los Angeles County, CA

“We originally had our own rewards program in place, but it was being abused; golfers were coming in Monday through Friday and using their rewards points to play on the weekends. Golf Rewards is a cleaner and much more functional program. Over the holidays our kiosk generated 5,000 new cardholders when we partnered with other courses and offered a 9-for-$99 winter special. That was a nice boost at a time of year when revenue is usually down.”
Brad Dutler, General Manager
Indian Creek Golf Club, Carrollton, TX

“Our customers love Golf Rewards because they feel like they’re getting something back. Our staff loves it because we’ve established an excellent database in the last three years and used it to do about 85% of our marketing. We send out 3 or 4 emails a month on everything from merchandise sales to Sunday brunches. Since we tied Golf Rewards into our food & beverage sales last year we’re seeing a lot more golfers sticking around to eat and drink.”
Ben Bryson, Assistant Golf Pro
BanBury Golf Club, Eagle, ID

“The program has been hugely successful for us. We had a couple thousand people in our database within the first month of launching. Our course is unique in that we don’t really need a marketing campaign to attract golfers; we just open the door and they’ll show up. But the database has really ramped up sales on merchandise, special events, even on the driving range. We’ve seen over $715,000 swiped through the Golf Rewards program – and we know how every penny was spent.”
John Billin, Assistant General Manager
Los Robles Greens Golf Course, Thousand Oaks, CA

“I never get tired of hearing how pleasantly surprised our golfers are when they sign up for Golf Rewards that the program is complimentary. As the season goes on, we hear a lot of buzz about how their points are building up – they’re competitive about their Golf Rewards points, just like they are on the course.”
Joe Bischoff, General Manager
Walden Ponds Golf Club, Indian Springs, OH

“I’m a big fan of Straight Shot Solutions’ technology. The database gives us the ability to see our golfers’ playing habits and spending habits. This year, we’ve upgraded our Golf Rewards program to include not only greens fees but food & beverage sales.”
Jason Heitschmidt, General Manager
Waterchase Golf Club, Ft. Worth, TX

“What I really like about the program is that golfers are opting in to read the emails. So when we run a promotion on double or triple Golf Rewards points or a sale in the pro shop, I’m seeing a much higher percentage of open emails. I know how many people I’m actually reaching every week.”
Cole Gibson, Assistant General Manager
Buenaventura Golf Course, Ventura, CA

“There’s no question that Golf Rewards brings in golfers. Every time we redeem points for a round – and we’ve had a lot of them – we know we’ve created loyalty with that golfer.”
Paul Kenney, General Manager
Woodbridge Golf Club, Wiley, TX